Second, Nyhedsavisen is a financially and editorially challenged publication.
Third, the Danes make carpets – and are proud of it.
Fourth, IKEA has used its naming codes since … oh … forever.
Fifth, if you really want to read something profound about IKEA, try this post on David Byrne’s blog.
- Yes, I am aware of the fact the I quote Wikipedia in spite of warning students against doing so [↩]