Dagens Nyheter informs us in a dramatic headline that:
More and more celebrities stop blogging!
If we take a closer look at the article, the story really rests on two journalists who have stopped writing blogs: Linda Skugge and Fredrik Virtanen – and to be honest, I can’t tell you who they are without consulting the Swedish Wikipedia. No, really.Okay, Skugge is one of the editors of the feminist anthology Fittstim – that’ll be Cuntstream in plain English – while Virtanen blogged about his attempts to give up smoking.An even closer inspection gives us all of eight names of ex-celebrity bloggers. A truly massive selection of the Stockholm in-crowd.But wait! Is there something the article doesn’t tell us?Lots: We’re not told how big a proportion of the Swedish (or rather Stockholm) chattering classes that is into blogging – and we are definitively not told how many have started blogs and how many have stopped during 2007.And let’s face it: Just because you have once started a blog, there is no reason why you should go on for the rest of your life. When you have managed to stop smoking, what more is there to say? Many newspapers and tv stations have experimented with editorial blogs but why continue, if they don’t generate revenue?My own conclusion: Journamalists as those employed by DN should be banned from using the term “more and more”. For life.