Perhaps something good will come out of the cartoon thing. According to a report on Danmarks Radio’s homepage, the Foreign Office has been advised by a tourism consultant to ditch the ubiquitous Little Mermaid along with all of the other fairy tales if it wants to improve Denmark’s image around the world.
According to the consultant the constant use of a fairy tale kingdom imagery only leaves the impression of Denmark as an introverted, smug nation.
I couldn’t agree more even if the writer Dan Turell said it more poetically:
Denmark is an oversized cheese-dish cover with a built-in Royal Theatre and Radio Boys’ Choir.